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Banner: Parameshwara Art Productions
Producer: Bandla Ganesh
Director: Puri Jagannadth
Music: Devi Sri Prasad
Casting: Allu Arjun, Amala Paul, Catherine Tresa, Devshi Khanduri, Brahmanandam, Nassar, Ali, Subbaraju, Srinivas Reddy, Kaajal Vashisht and others.
Akanksha (Catherine Tresa), daughter of central minister leaves for Paris to pursue masters in psychology. She finds a diary in her rented apartment which was left there by previous tenant. Story unfolds as Akanksha flips the pages on installment basis.
Sanju (Allu Arjun) and his friends’ gang make their living by singing in streets. Sanju bumps into Komali (Amala Pal) who travels from India to Paris to learn music from Fidel Brahma (Brahmanadnam). Both Sanju and Komali fall in love and convince their parents for their marriage. The dairy ends abruptly covering their story till four days before the marriage.
Meanwhile, Akanksha who also bumps into Sanju in Paris. She surprises him by asking about Komali and their marriage. Sanju shocks her by saying Komali is dead.
Rest of the story is a revenge drama with hero becoming victorious in the end.
Allu Arjun as usual excelled in dances and fights. But his role lacks opportunity to showcase variations. As most of his scenes are with heroines, you see lot of sarcastic comments on girls and become monotonous after a while. There are no punch dialogues in the movie as there are hardly any scenes between the protagonist and the antagonist.
Two heroines Amala Pal and Catherine Tresa justified their roles. Amala Pal suited well in traditional Brahmin girl role while Catherine sizzled in shorts in modern girl role. Catherine acted freely and danced well especially in ‘Ammai Manasulo’ mass song.
Brahmanandam is highlight in the first half as Fidel Brahma. Ali is wasted as Mental Krishna in second half. Rao Ramesh, Shawar Ali and Subba Raju justified their selection in villain roles. Nasser, Tanikella Bharani, Pragathi and Tulasi appear in brief roles.
Puri Jagannath chose a routine revenge drama and tried to impress the audience with screenplay. Unfortunately, it boomeranged making into stereotype. There is nothing much in the first half except songs and Brahmanadnam comedy. The story picks up towards the break, but failed to maintain the tempo with weak screenplay and forced comedy bits. Twist towards the climax is little too late before the routine ending.
Devi Sri Prasad music is good and background score is also highlight. Amol Rathod did good job behind the camera especially in action sequences. Kicha, a world renowned fight master composed deadly fight sequences. Choreography is good in couple of songs elevating dancing skills of Allu Arjun.
Songs, Dances and fights
Funny dialogues between lead pair
Allu Arjun dance to Gang Leader and Shankar Dada songs
‘Iddarammayilato’ is a romantic love story which turns into a revenge drama. The screenplay of the movie is so bad that it will not appeal to either romance genre audience or action genre audience. Puri has to slow down his pace and concentrate on his screenplay technique. It is better for him to start the next movie with a bound script rather than starting the movie and banging the head for ideas.
Allu Arjun who enthralls the audience with his all-round skills, was under utilsed by the director in this movie. Puri would have get more chances of incorporating more entertaining elements in the screenplay had the story run in Indian backdrop instead of Paris. Routine story, Poor screenplay and lack of entertaining elements hamper the chances of movie at box office.
Finally, ‘Iddarammayilato’ is yet another failed attempt from our fast paced director Puri Jagannath. Stay away from it unless you are a die hard fan of Allu Arjun fights and dances.